Flexibility Is Power. Real-Time Switching Solutions in 2023 

How Cataleya lets solution providers have it their way 

In his ground-breaking 1944 book, “The Road to Serfdom,” Friedrich Hayek wrote, “Our freedom of choice in a competitive society rests on the fact that, if one person refuses to satisfy our wishes, we can turn to another. But if we face a monopolist, we are at his absolute mercy.”  

Hayek, a 20th-century Nobel Prize-winning economist and philosopher, was remarkably prescient with that statement.  

Thirty years after Hayek’s book, the American fast food chain Burger King released its famous ad campaign, “Have It Your Way.”  

The ads compared Burger King’s ‘have it your way burger’ to the less flexible McDonald’s, where the customer got whatever they offered. Choice just wasn’t an option. 

Not much has changed except that today, buyers demand even more choices. Whether it’s burgers or real-time communications switching products. And companies know it. If they don’t, customers walk. 

It’s Time for Really Flexible, Real-Time Communications Switching Products

We’re living in an age of disruption. And for solution providers, mobile operators and UCC companies, this opens opportunities to innovate and create new ways to implement their customer experiences. But they need the critical technologies to ensure that happens. 

“Creative solution providers need to be nimble, efficient and flexible,” said Andreas Hipp, Chief Executive Officer and Cofounder of Cataleya. “They need tailored real-time communications switching solutions for their unique situation. Flexible options are powerful. Who wants to be boxed into solutions and pricing models that don’t scale?” 

The automobile titan Henry Ford once said, “You can have any color you want, so long as it’s black.” Those days are on the wane. 

Until recently, customers had to buy from multiple vendors without the flexibility to scale or make modifications quickly. Worse, they were frequently locked in expensive pricing models. 

The Game Changed with Cloud Communications Providers

The pandemic dramatically accelerated the growth of cloud communications service providers. So much so that they suddenly find themselves competing with the telcos, Hipp confirmed. And that puts pressure on companies that provide real-time switching products to adapt and grow with these market developments.  

“Suddenly, the cloud market is wide open for a ‘build-your-own- SBC’ approach and a host of other options, which is precisely what we offer,” Hipp explained.  

Have It Your Way with Cataleya

Cataleya offers solution providers real-time switching solutions grounded in the belief that every customer is unique. And each provider should have a methodology to grow, adjust and innovate. 

With Cataleya, solution providers can rely on the following: 

  • ‘Build-Your-Own’ SBC. 
  • Class 4 switch for interconnect and access. 
  • Advanced analytics cloud-based services. 
  • A buy or subscribe model. Only buy what’s needed. 
  • Hardware, software and cloud-based deployments. 
  • Configure according to the unique topology. 
  • SIP trunk ordering and call recording services. 
  • Built-in ML-based fraud detection and prevention tools. 
  • Variety of integrations with other fraud detection, UCaaS, CCaaS, IMS, PBX and BSS vendors. 

In the age of disruption, there’s no time to waste. So, when you choose to be a disruptor, you need the right partner who offers real-time switching products tailored to your unique needs.