Cataleya’s 7 pillars – A culture of significance
To have a fulfilled life, we seek both meaning and purpose. Purpose we need and create for ourselves, while our meaning is determined by others and manifests itself by our standing in society. We therefore cannot create our own meaning, as only others can define it by their respect for our actions and behaviors.
These two elements are the foundations of what is called ‘a culture of significance ’ – for others and not for oneself.
Making a difference, having a positive impact, creating results and achieving something which benefits others makes us proud and fulfilled. Being recognized, appreciated, respected or simply important to others makes us relevant. If we are not relevant we are insignificant.
Cataleya’s ethos resides around the culture of significance and the 7 pillars or values that underpins it. This guides how we become and remain relevant not only to our peers, but even more importantly, how we become relevant to our customers.
‘It can only be achieved by what we do, why we do it and how we do it and not by who we are, want to be or worse, think we are.’
‘It requires strong foundations which are shared by all. These encompass empowerment, accountability, open and free thought, fairness and mutual understanding.’
‘It is the appreciation of one’s own and for what others are doings for one another. This is key to a happier and more rewarding life. Thank you is free but priceless.’
‘It is the admiration one has for another person, their achievements or what they stand for. Respect is always earned, never given and cannot be bought.’
‘It is the strict adherence to a moral code of fairness and justice, reflected in transparent honesty and complete harmony in what one thinks, says and does.’
‘It is one of the most powerful things we can give or receive. The trust we give reflects our belief in others and therefore represents inspiring experience for the people we trust.’
‘Only when all the pillars exist one can show true passion and be an inspiration. The care given will be perceived sincere and guidance is felt as such, rather than seen as orders.’